Tress Clothing available at Wolf & Badger.
The high street is no longer the place where people go to buy clothes. Many of the well known high street stores are closing their doors. It’s all happening online! The secret of successful online sales is simple. Create a user friendly website and offer the very best customer service. The clothes have to be photographed beautifully to reflect the brand and who the customer is.
You need to do your homework to find a niche for yourself.
If you dream of starting your own fashion label in the UK, you have to think quality and great fabrics, good designs and a well researched target market. Who are you dressing? Find that gap in the market and go for it. There are many gaps to be filled.
My clients have all found a market with their collections. The successful ones know who they are dressing. They create brand loyalty by paying attention to the cut, the fit and the fabric. As a start up you have to be realistic and create a collection that people will want to wear. Wearable clothes that reflect quality and craftsmanship will sell, whoever your customer is. He or she will want to be comfortable, will demand quality fabrics and finishing. Made in the UK carries value. It’s a sign of quality. Think of those British heritage brands – Burberry, Barbour, Paul Smith… hang on to their coat tails and be very ‘British’. Fly the flag of quality and expression. We are a nation of highly creative people. Milk that reputation. Don’t try and copy the Italians or the Americans. Sell them your unique ‘Britishness’, whether that’s classic or quirky. The Japanese and the Americans love our Britishness, so sell it to them! Because people worldwide believe that ‘British’ equals quality. We’re the Rolls Royces and the Jaguars of the world! We’ve got class and quality in bucketfuls!
I love Ivory Apparel. Our young client Christopher epitomises his brand. He dresses head to toe in vintage, including the haircut and looks amazing. He’s like Jude Law! He’s selling his own brand of ‘Britishness’ back to the Americans and they love him! He’s found a niche market.
Royal Soul who launched this week have taken Rococo prints and fused them with edgy streetwear – quirky Britishness, just what the Japanese love about us.
Adelina Casini has taken inspiration from the glamour pusses of the Fifties and created a beautiful cotton collection of summer dresses and separates. She’s made them her own… vintage inspired but very ‘now’.
Will Solomon hand painted the leather that has been sewn together to make his unique collection of the softest leather jackets for men and girls. He’s on a roll at Harvey Nichols!
Tress clothing has gone down the minimalist route, creating pieces that are classic, well cut and beautifully coordinated to form a capsule collection that can be worn at work or in the bar. Pieces to be confident in.
Alice Victoria created fabulous swimwear and resortwear for young girls who like to dress up on the beach and the beach bar…. all beautifully matched for a perfect holiday wardrobe.
If you want to start a fashion label, come and see me for a consultation. I help many startups start and become successful. That’s what I’m very good at. I don’t just advise you, I tell you where to buy your fabrics, help you to create the perfect line up and I tell you exactly what I think about your ideas and your designs. I make sure you don’t waste money. My team create your patterns and your samples and find you the best factory at the best prices for small run production. I help you from concept to creation…. by your side all the way. By the time you launch your label, you’ll be confident and you’ll be on your way to success and I’ll have done my job well!
Fashionworks London is the place to start! I never finish a job until you’re 100% happy! That’s my promise. Happy clients equal great Google reviews! 😉 Check them out!